Girls on the Run’s mission is to inspire girls to be joyful, healthy, and confident using a fun, experience-based curriculum that creatively integrates running. Their three-year initiative will enhance the Girls on the Run National Coach Training model, allowing GOTRI to reach and train 70,000 new coaches across all 50 states and the District of Columbia. Mechanisms used to reach new coaches include ongoing partnership with 175+ local GOTR councils that implement the mandatory coach training model and new marketing strategies to increase coach recruitment.