Laureus Sport for Good Foundation was founded in response to Nelson Mandela’s challenge, issued at the first Laureus World Sports Awards in 2000, that “sport has the power to change the world.” Their vision is to use sport as a powerful and cost-effective tool to help children and young people overcome violence, discrimination, and disadvantage in their lives. Through their initiative, they will train 10,500 youth sport coaches throughout the US in sports-based youth development, including positive youth development & social-emotional learning approaches. They intend to reach coaches through their extensive membership platform (Sport for Good Connect), national network of programs and coaches, and partnerships with professional sport leagues including the NBA and USTA.
